How to effectively use data for the development of digital products
product analytics workshops for digital teams
December 19, 2025 (online)
Problem
Many product teams makedecisions based on intuition instead of hard data. They lack clear success criteria, making it difficult to determine whether product development is truly aligned with business goals. As a result, efforts focus onthe wrong metrics, and individual teams operate with different priorities, complicating effective collaboration andassessment of real progress.
Solution
The training "How to Effectively Use Data for Digital Product Development" will help organize this chaos. Participants will learn toidentify, define, and implement the right success criteria for their products,link product metrics to company KPIs and build a practicalmeasurement model to support development decisions. This way, the entireteam will gain a common data language and tools to work on the product in a measurable, focused, and aligned manner with the organization's goals.
About the training
For whom?
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Digital Product Managers
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Product Analysts
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Business Analysts
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UX/UI Designers
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Developers
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Scrum Masters / Project Managers
What will you gain?
Business advantages of using product metrics and measurement frameworks for various products
Understanding
You will learn step by step how to design product metrics using
a practical template
Designing skill
The implementation plan for product metrics developed during the training in your organization
Implementation plan
The meeting will be interactive, featuring elements of group work and discussions with the facilitators and other participants.
The training takes place online on Google Meet using a Miro board (no account creation needed, basic usage is simple). A functioning microphone and camera are essential (it’s best to use a computer).
Training plan
1.
Decision-making model
You will become familiar with the key decision-making methods - their strengths and weaknesses. You will understand the relationships between strategy, objectives, OKRs, KPIs, metrics, and measurement models.
2.
Types of metrics
You will learn about the types of metrics and indicators, how they differ from each other, and how to effectively select them according to your needs.
3.
Creating product metrics
You will learn how to design product metrics from the idea stage, through defining them, and finally implementing them. You will practice this skill during the workshop.
4.
Measurement model in product development
If metrics are words, then measurement models are sentences. We will show you how to build models that comprehensively measure the product's condition and tell its story.
Coaches
Tomasz Sienkiewicz
Over 20 years in the data industry, first as an analyst, then as a manager and head of data. Built teams of analysts, implemented data-driven organizational cultures, and executed analytical projects (including at Nestle, T-Mobile, Play, Pracuj.pl, Brainly, Autodoc). Academic lecturer and trainer. Also works as a coach and mentor, particularly with data analysts, leaders of analytical and business teams.
Peter Poznański
Over 25 years of experience in digital. Long enough to engage in digital analytics, search marketing, and user experience - as well as their intersections. Worked in managerial and expert positions at HP, Amnesty International, Eniro, Autodoc.
Founded a start-up in the field of SEO test automation. Launched the Polish edition of Web Analytics Wednesdays. Since the year 2000 (sic!), he has been training and speaking at conferences.
What sets us apart
2 > 1
We use a unique learning method based on a dialogue between 2 trainers.
Our training is more engaging, interesting, and learning is faster than in the classic model with 1 trainer.
2 trainers in training
20+
in managing analytical teams and projects in leading corporations, start-ups, and e-commerce.
We teach based primarily on our own experiences.
Lat practice in data
200+
during our trainings, workshops, and mentoring sessions.
We know how to convey our unique knowledge in an interesting, effective, and engaging way.
Trained individuals
Next training
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December 19, 2025(Friday) from 9:30 AM to 4:30 PM
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The meeting will take place via Google Meet and Miro platforms
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Cost: 1,200 PLN per person
discounts available for multiple registrations from the same organization/company
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Maximum number of participants: 16
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Training language: Polish
After completing the registration, we will contact you to arrange the payment details and send you the training regulations.
If you have any questions or doubts, please contact us:
Tel. 600 911 122 (Tomek)
Email: szkolenia@noetikon.pl
Records and contact
Contact
Noetikon